The death of TV? Not so! Perhaps it’s just moving into a new era… The online era. The fact that we’re all raving about the death of TV as we know it, and the never-ceasing triumphs of Web 2.0 and online videos, seems not to have put off several well-known Web 2.0 companies anyhow, from creating their own mock-up TV adverts and sticking them on YouTube. In amongst all the deadly serious startup news, capital fund raising, etc, it’s great to see that Web 2.0 still has a ‘getting down and dirty’ with the community element within it. Others see this as ‘Social Spamming’, however I disagree. Several startups involved in the YouTube ads stint include massively popular Meebo, Meez , Multiply, Plaxo, Technorati and RockYou. All of the companies have done great jobs on these videos, and it’s only fitting to give them each a look.
Here, RockYou have done their very best at creating a kung-foo style MySpace profile battle. Whilst getting across some important elements, they also manage to expertly incorporate enough laughs to make it memorable. For those that don’t know, RockYou is a highly popular, simple tool, that lets you create fancy-looking slideshows, that let you, as they put it, ‘Pimp Your Profile’.
“On the Internet, there are passengers, and there are drivers.” It’s a great, mock-up Volkswagen video, with the end message of ‘Developers wanted for Meebo’. Feeling creative? Head on over! Meebo? Why they’re the web-based IM client! Very useful for using Jabber, Google Talk, AIM, etc in school or at work.
Meez. The 3D-ID people. In this video, you can catch “Roscoe Meez”, the avatar in the video, as he “shows off his athletic prowess, does a crazy love scene and even dresses up as a cheerleader”. A very interesting video. Prior to this, I’d not used Meez, now I’ve given it a go, I can attest to how great this 3D avatar service really is!
The Multiply YouTube video is very well made. Simple, yet for those who’ve never checked out Multiply, at the end of the video, you’ll be left with no other choice. I guarantee that your curiosity will have gotten one over you. “Multiply is not a beer. Visit Multiply.com to see what it is.”
Unfortunately, this video is slightly quiet, but in my opinion, without a doubt, it’s the best. ‘Tom’, an office worker, has promised his boss to work overnight, but is persuaded by two co-workers to go out for ‘just one beer’. As you can imagine, things escalate. ‘Tom’ ends up running around town naked, and is spotted by his boss. ‘Getting a job? New house? New number? You’re address book for life.’ Now I see why Plaxo may be useful…
Note that this final one, the Technorati WTF video, has some swearing in, which is ‘kind of’ blanked out. This is a very well-made film, but at the same time, it seems far more professional, and has none of the ‘home-made charm’ of the others. Nevertheless, it’s a great watch.
It’s most interesting that Web 2.0 companies are choosing now, to advertise in this way. Is this yet another move forward into online media? Adverts infesting our beloved social media? Who knows, as only time will tell. Sourced from Mashable.