Boy oh boy, 10 years before my birth. Things at Apple sure look as hippy as they do today, besides the fact that in modern society a 12″ MacBook is considered cooler than a 30-foot brick . Admittedly, pitting a PC unfairly against a Mac can’t possibly work as well as ripping off a popular song from the pre-octogenerian era, could it? Apple advertising campaigns FTW!

This was a corporate song that was used during the Macintosh rollout in January, 1984. I heard it live, in Manhattan, before Steve Jobs took the stage to introduce the Macintosh and the new line of Lisa computer systems. The copy that’s been out on the Internet was pretty ratty looking, with dropouts in the video and the audio. I digitized and restored this version from a first generation VHS tape in my personal library. I also extracted the audio and enhanced it in my home studio to give it some more punch and reduce the noise.

So, if you are into technology, Apple corporate history, or computing, you will enjoy this. if you’re not, and you just like the videos of me and my family and my bad jokes — don’t watch it, because the song is really cheesy and is a blatant rip off of Irene Cara’s “Flashdance” song. T

Random Trivia: when I saw this ‘live’ at the Mac introduction, we, as Apple Dealers, all LAUGHED OUR ASSES OFF at time marker 02:47 - when the guy carried a 60 pound LISA computer under his arm like it was a laptop!

More Random Trivia: Some fellow Apple Dealers, who were watching the Macintosh introduction, got out of their seats to call their stock brokers from the pay phones to issue a ‘buy’ order! Smart. I wish I did the same. I was too involved in figuring out how I could afford to buy both a Mac and a Lisa.

via YouTube - Lovin’ it!