Note: Excuse the iPhone hype - It’s unescapable, yet fantastic all the same. Bear with me.

When you see giant four-foot model replicas of a 4.1-inch gadget, you know Apple’s got one heck of an advertising team waiting in the wings. The ever-so-shiny reflective glass only adds to the ‘drool effect’.

Heads turning left right and centre, but how can you blame them? The hollow iPhone shells had their innards stuffed with high-tec LCDs, mimicing the iPhone’s own touch-screen. Yep - these things are the semi-real-deal. Actual 3D shells of the high-res photo we’ve come to love. Early reports claim Apple staff worked well into the early hours of Friday morning, errecting the giant displays, and sources have it that Apple store employees have been handed out iPhone t-shirts, to drag ever more attention to the phone we love to love. The ever-dominant iPod displays are, in a shock move, expected to be moved to the back of ALL Apple stores to make way for our new, shiny overlords.

Thanks Tom & AI.

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