Decapitated Goat - Sick Sony Press Stunt
I’m a little late on reporting this, buy I just found out that Sony recently ran a promotional stunt/event in celebration of the recent release of ‘God Of War II’ for PS2. I think it’s great that moer money is being ploughed into the games industry, sure, but when companies use decapited animals and their guts for shameless marketing purposes? Unacceptable. Sony originally printed the photos of the event in their latest ‘PlayStation Official Magazine’, but after being contacted by the Daily-Mail, quickly stopped printing of the issue and pulled the coverage.

The way I see it, this isn’t a mistake that can be made by such a large company. What where they thinking? Party guests were reported to have ‘been invited’ to pull out the goats guts, for goodness sake! What kind of ethics do Sony employ now-a-days? Isn’t there some kind of basic training? The whole promotional team needs a fish-slap and a shakeup, if you ask me. Clearly the very same marketing team thinks racism is also acceptable. I’ve done alot of ranting lately. ‘Sony. The law. Sony. Censorship. Sony.’ - But this time, I feel they’ve gone too far.
The double-page magazine spread was titled “Sony’s Greek Orgy”. I’ve managed to include a ‘pixellated shot’ of the article along with this post, in order to avoid the ’sight of the goat’s decapitated head hanging by a thread of tissue from its corpse, with blood dripping to the floor’. Sounds nice…
In the magazine however, readers were shown the horror uncensored, blood, guts, ‘n’ all. The article which was intended to be a follow up to a previously published Sony Press release, shows different shots of the event (all as horrific as the next), accompanied by headlines such as ‘Topless Girls!, ‘Flesh Eating?’ and further, disturbing details embedded within the text. The magazine asked readers how far they’d go to get their hands on a PlayStation 3.
“How about eating still warm intestines uncoiled from the carcass of a freshly slaughtered goat? At the party to celebrate God Of War II’s European release, members of the Press were invited to do just that . . .”
I’ve been left shocked. Is it Sony who’ve gone too far? They have the cheek to ask their readers how far they’ll go for the console, so we’ll fire the question right back at ‘em. How far will Sony go, to sell their products?






















